CATALOG / LOOKBOOK MODEL

What are special qualities of lookbook/catalog photo shoots? There should be simple background, same for all pictures of one collection and easy posing, that the entire garment is visible. Usually, the main reason to hire a particular model is accordance with her measurements and height. But even for a look book photo shoot, there is a way to do it better. It is necessary to provide a wide range of poses, to show the garment from all sides, some fabric is needed to be shown in movement, some garments should be shown motionless if there is an interesting print or embroidery.
While editorial shoots are more branding and develop a brand recognition and an image of a designer or a company, a lookbook is responsible for sales of the collection. It is usually classic or simple make up and hair, beige or black classic shoes, not active accessories in a frame, because the accent should be on the collection and garments. Also, it is very often when two models are used for a look book shoots. It looks interesting and attractive, and it is possible to show some similar garments on one picture. For lookbook models, it is necessary to interact with each other, to set up an atmosphere of fashion and beauty.